--- title: "Benchmark — Content research for social media" description: "The research desk for serious content teams. Analyze high-performing social content. Understand the hook, the structure, and why it works." canonical: "https://benchmark.social/" --- # Content research took hours. Now it's already done for you. The research desk for serious content teams. Analyze high-performing social content. Understand the hook, the structure, and why it works. [Start free](https://benchmark.social/auth/sign-in?return_to=%2F) or [copy setup prompt](https://benchmark.social/SKILL.md) ## Setup prompt Use https://benchmark.social/skills/benchmark-setup/SKILL.md to connect Benchmark in this client. Reuse a working connection. Verify the workspace with whoami and list_operations. Stop after free setup verification. Ask for my task, scope, and credit budget before paid research. ## One library for every format you make. Instagram, TikTok, YouTube and X. Every post outperformed the account that posted it. ### Shorts Reels, TikToks and YouTube Shorts ### Podcasts Episode hooks and structures ### Carousels Opening hooks and slide structures ### Launches Product announcements ### Ads Ad hooks, visuals and structures. Coming soon. ### Long form YouTube videos, with title and thumbnail templates ## Ask your AI for posts that outperformed. Connect Benchmark to Claude, ChatGPT or Cursor. Ask for examples and get posts from the library, each with its hook, its structure and a link. [Connect your agent](https://benchmark.social/mcp) Find viral short-form videos about AI and software. Show me the verbal hook, visual hook and script structure for each one. Found 5 posts in Benchmark Verbal hooks, visual hooks and script structures Verbal hook Visual hook Script structure ## Ask for help with your next post. Plan a post, compare hooks or get notes on a draft, with examples from the library. Your agent links every post it uses. ### Find personal finance hooks I can adapt. Group them by pattern and include the original lines. Hook patterns grouped by shape, each with the line as it was said and the post it came from. ### Compare these three competitor announcements. How does each one open and introduce the product? The first line of each, side by side, with the structure that follows and where they differ. ### Here's my draft. Find related posts and suggest changes to the hook and structure. Your draft next to the closest posts in the library, with specific changes and the templates behind them. ### Find YouTube videos on our topic. Compare their title and thumbnail templates and suggest a pairing. The title and thumbnail templates that recur across the top videos, and one pairing to try. ## See why each post worked. The verbal hook, the visual hook, the script and its structure, for every post. ### Sign in to keep reading. Browsing is free. ## Stop guessing why it worked. Without Benchmark Great question! It likely performed well because of a strong hook, relatable content and good pacing. Consider using trending audio and posting at peak times… Vague. Nothing to use. ### Untitled script Hook idea goes here A vague answer, a blank page, and a folder of saved posts you can't tell apart. With Benchmark Here's exactly why it worked. Proven posts, with the hook, the visuals and the structure written down. A starting point for yours. ## What comes back with every post. The hook, the visuals and the script structure. Outlier scores (coming soon) compare reach with the account's median. Use it as a starting point. ### Spoken hook The first line as said, and the pattern behind it. ### Visual hook What is on screen in the first seconds, and how it works with the words. ### Script structure Named steps, each with the original line and a starting point. ### Outlier score (coming soon) Reach against the account's own median, percentile and review tier. ### Metrics Views, plays, likes, comments, shares and saves. ### Topics and emotions Categories, keywords, emotions, styles and the estimated target audience. ### Title and thumbnail For long form: the title template, the thumbnail composition and how they relate. ## Plans that scale with your content needs. Hobby unlocks the full analysis on every post. Pro adds deep analysis of any post, account or link you choose. ### Free For browsing the library and previewing the analysis. $0. No card. Just sign in. Includes - Every collection, from Shorts to Long form - Titles and views on every post, outlier scores (coming soon) - A preview of each analysis - Breakdowns and skills ### Hobby For creators who want to see what's working. $10 a month, $120 a year, billed yearly. Everything in Free, plus - The full analysis on every post - Your AI agent can read them too - 1,000 credits a month - Read-only API ### Pro For small teams, startups and growing creators. $24 a month, billed yearly at $290, or $29 monthly. Everything in Hobby, plus - Deep analysis of any post, account or link you choose - Your agent can ask for deep analysis too - 3,000 credits a month - Unlimited members - Full API and webhooks [Compare Growth and Scale →](https://benchmark.social/pricing) ## Find your next idea. Post with confidence. Start free. Get inspiration from posts that already worked in your niche. [Start free](https://benchmark.social/auth/sign-in?return_to=%2F) or [see plans](https://benchmark.social/pricing)