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More Doctors Smoke Camels
Camel · 1946
- Campaign
- More Doctors Smoke Camels
Analysis
A smiling doctor holds a cigarette above a survey claim. The ad borrows medical authority to promote tobacco.
authority borrowingsurvey claimprofessional portrait
Why it worked
The doctor costume makes the claimed authority visible. The survey language presents popularity as reassurance without proving safety.
Lesson
Check whether an authority cue supports the claim or merely makes it feel credible.