Content research took hours.Now it's already done for you.

The research desk for serious content teams. Analyze high-performing social content. Understand the hook, the structure, and why it works.

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Shorts

Add to

AI is killing GitHub

Arjay McCandless, 473.1K views

I Built the World's Dumbest Smartphone

Karen X, 9.9M views

Have you tried Higgsfield Genjutsu?

Dan Martell, 104K views

RAMageddon is Almost Over

Zach's Tech Turf, 1.1M views

The New Meta Glasses Have NO Camera - Ray-Ban Meta Audio

Austin Evans, 559.4K views

Let’s see an AI robot do this!! #fail #crane #machinery

Make Everything, 591.9K views

Lamine Yamal vs Messi: The Ultimate World Cup AI Edit

Micah, 19.5M views

How Lenovo’s AI Tech is Changing the FIFA World Cup

Andres Vidoza, 39.8M views

Elon Musk's 3-Year Warning: Is Your Salary About to Expire?

Ishan Sharma, 604.5K views

Kimi K3: The New AI Model Making Silicon Valley Sweat

Manthan Patel | Lead Gen Man, 382.9K views

One library for every format you make.

Instagram, TikTok, YouTube and X. Every post outperformed the account that posted it.

Shorts

Reels, TikToks and YouTube Shorts

Podcasts

Episode hooks and structures

Open Residency

KITH Founder: How to Build a Brand With Cult-Level Loyalty

The Nathan Barry Show

Forget Courses, Sell This in 2026 To Make 7 Figures

Carousels

Opening hooks and slide structures

When was the last time you gave your mind enough space to really think?

Best foods for each organ, rooted in science 🫁

I swear some people talk about parents like they are small children who are incapable of doing anything different.

Launches

Product announcements

There’s a new way to design stores on Shopify Introducing Canvas See your whole store at once. Click any detail to edit or tell Sidekick what you want to build. t.co/b9nYjcEAAl

Views: 267,741
Likes: 910
Replies: 79

Coming soon

Ad hooks, visuals and structures. Coming soon.

Long form

YouTube videos, with title and thumbnail templates

Every Size Local AI In 24 Minutes

Tina Huang, 698.4K views

8 Japanese Home Features That Are Simply GENIUS

Reynard Lowell, 399.5K views

Ox Alpha is INSANE

Theo - t3․gg, 355.9K views

Ask your AI for posts that outperformed.

Connect Benchmark to Claude, ChatGPT or Cursor. Ask for examples and get posts from the library, each with its hook, its structure and a link.

Connect your agent

Claude

ChatGPT

Gemini

Grok

Cursor

Claude Code

Verbal hooks, visual hooks and script structures

Verbal hook

Last week I went super viral for an idea that I built that I thought was actually kind of terrible. And this week I'm somehow in why Company.

Last week I went super viral for [noun] that I [verb] that I thought was actually kind of [negative adjective]. And this week I'm somehow [prestigious achievement].

Visual hook

[Subject] at [workstation] looking directly at the camera with [dynamic word-by-word text overlay].

Script structure

The Irony Hook → The Status Reveal → The Core Reveal → The Demo Scenario → The Proof of Concept → The Use-Case Rapid Fire → The Beta Plea & CTA → The Authentic Close

Verbal hook

These cinematic animated websites are everywhere now. They look expensive, but you can actually make one with AI in 10 minutes.

These [adjective] [noun] are everywhere now. They look [adjective], but you can actually [verb] one with [tool] in [short time period].

Visual hook

Fast-paced [slideshow of high-quality results] with [bold text overlay] followed by a [split screen showing the creator and the product].

Script structure

The Trend Hook → The Value-Effort Contrast → First Action Step → The Pro-Tip Constraint → Second Action Step → Customization Tease → The Lead Magnet CTA → Sign-off

Verbal hook

So how do you install stuff on Linux? Like, if you want to install software programs or hacking tools, what do you do?

So how do you [verb] [noun] on [subject]? Like, if you want to [verb] [specific noun] or [specific noun], what do you do?

Visual hook

[Subject] speaking to camera in [niche-specific environment] with [dynamic text overlay] emphasizing keywords.

Script structure

The Core Question → Contextual Examples → The Pain Point → The Reassurance → The Big Promise → The Spectrum of Content → The Transition

Verbal hook

OpenAI and anthropic's biggest nightmare is finally here.

[Industry Leader]'s biggest [negative noun] is finally here.

Visual hook

[Subject] [extreme entry movement] into a [common setting] where [other people] react with [emotion].

Script structure

The Industry Disruption Hook → The Series Intro → The Asset Re-Evaluation → The Simplified Setup → The Transformation Payoff → The Pivot to Value → The Economic Comparison → Scarcity and CTA

Ask for help with your next post.

Plan a post, compare hooks or get notes on a draft, with examples from the library. Your agent links every post it uses.

"Find personal finance hooks I can adapt. Group them by pattern and include the original lines."

Hook patterns grouped by shape, each with the line as it was said and the post it came from.

"Compare these three competitor announcements. How does each one open and introduce the product?"

The first line of each, side by side, with the structure that follows and where they differ.

"Here's my draft. Find related posts and suggest changes to the hook and structure."

Your draft next to the closest posts in the library, with specific changes and the templates behind them.

"Find YouTube videos on our topic. Compare their title and thumbnail templates and suggest a pairing."

The title and thumbnail templates that recur across the top videos, and one pairing to try.

See why each post worked.

The verbal hook, the visual hook, the script and its structure, for every post.

Instagramreel

I visualized how higher-dimensional beings might perceive our reality.

Bilawal Sidhu@bilawal.ai

Views: 3.5M
Likes: 82K
Comments: 724
Topics: Science

Analysis

Hook

Spoken: Show [subject/event] in [setting] with multiple versions or moments layered together, then reveal [visual explanation or alternate perspective].
Visual: Layered visual
Dark [setting] showing [subject/event] in multiple overlapping moments, paired with a second view or layered visual that explains the transformation.
: The visuals directly illustrate the concept: repeated or ghostlike human figures show movement through time, while layered forest scenes and a shifting spatial plane suggest past, present, and future existing together. On-screen labels and captions reinforce the written explanation.

Stop guessing why it worked.

Without Benchmark

Why did this post get 905K views?

Great question! It likely performed well because of a strong hook, relatable content and good pacing. Consider using trending audio and posting at peak times…

Vague. Nothing to use.

Untitled script

Hook idea goes here

Ran into a friend at @Uwajimaya while filming my complete Japanese pantry haul!

NAGPUR SPECIAL Spicy Besan Sabzi | Patwadi Rassa | Chef Sanjyot Keer

DIY Viral Mini Dumpling Squishy….BUT Even Smaller 🥟 #diy #squishy #crafts #challenge

The BEST Way to Roast Sweet Potatoes 🍠 #shorts

A vague answer, a blank page, and a folder of saved posts you can't tell apart.

With Benchmark

Instagramvideo

Why Speed Beats Perfection in Business

Kevin O'Leary@kevinolearytv

Views: 905K
Likes: 31.8K
Topics: BusinessMindset

Analysis

Hook

Spoken: Original
“What's more important in business, Speed or perfection? Speed.”
What's more important in , or ? .
Visual: Walking head
[Subject] walking towards camera in [scenic setting] with [centered text overlay] presenting a binary choice.
: Kevin O'Leary walks toward the camera in a tropical setting while speaking; bold yellow text overlays highlight his most impactful phrases to emphasize the advice.

Here's exactly why it worked.

Proven posts, with the hook, the visuals and the structure written down. A starting point for yours.

What comes back with every post.

The hook, the visuals and the script structure. Outlier scores (coming soon) compare reach with the account's median. Use it as a starting point.

Spoken hook

The first line as said, and the pattern behind it.

Visual hook

What is on screen in the first seconds, and how it works with the words.

Script structure

Named steps, each with the original line and a starting point.

Outlier score (coming soon)

Reach against the account's own median, percentile and review tier.

Metrics

Views, plays, likes, comments, shares and saves.

Topics and emotions

Categories, keywords, emotions, styles and the estimated target audience.

Title and thumbnail

For long form: the title template, the thumbnail composition and how they relate.

Plans that scale
with your content needs.

Hobby unlocks the full analysis on every post. Pro adds deep analysis of any post, account or link you choose.

Free

For browsing the library and previewing the analysis.

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Includes

Every collection, from Shorts to Long form
Titles and views on every post, outlier scores (coming soon)
A preview of each analysis
Breakdowns and skills

Hobby

For creators who want to see what's working.

a month

$120 a year, billed yearly.

Get Hobby

Everything in Free, plus

The full analysis on every post
Your AI agent can read them too
1,000 credits a month
Read-only API

ProMost teams

For small teams, startups and growing creators.

a month

$290 a year, or $29 month to month.

Get Pro

Everything in Hobby, plus

Deep analysis of any post, account or link you choose
Your agent can ask for deep analysis too
3,000 credits a month
Unlimited members
Full API and webhooks

Compare Growth and Scale →

Find your next idea.
Post with confidence.

Start free. Get inspiration from posts that already worked in your niche.

Start free See plans →

Content research took hours.Now it's already done for you.

Shorts

AI is killing GitHub

I Built the World's Dumbest Smartphone

Have you tried Higgsfield Genjutsu?

RAMageddon is Almost Over

The New Meta Glasses Have NO Camera - Ray-Ban Meta Audio

Let’s see an AI robot do this!! #fail #crane #machinery

Lamine Yamal vs Messi: The Ultimate World Cup AI Edit

How Lenovo’s AI Tech is Changing the FIFA World Cup

Elon Musk's 3-Year Warning: Is Your Salary About to Expire?

Kimi K3: The New AI Model Making Silicon Valley Sweat

One library for every format you make.

Shorts

Podcasts

Carousels

Launches

Ads

Long form

Every Size Local AI In 24 Minutes

8 Japanese Home Features That Are Simply GENIUS

Ox Alpha is INSANE

Ask your AI for posts that outperformed.

Meet Clicky: The AI Buddy That Teaches You Any App in Real-Time

2026 AI Engineer Roadmap: Your 6-Month Guide

Build Cinematic AI Websites in 10 Minutes

Stop Feeling Lost: How to Install Anything on Linux

Turn Your Old Laptop Into a Free AI Chatbot Server

Ask for help with your next post.

"Find personal finance hooks I can adapt. Group them by pattern and include the original lines."

"Compare these three competitor announcements. How does each one open and introduce the product?"

"Here's my draft. Find related posts and suggest changes to the hook and structure."

"Find YouTube videos on our topic. Compare their title and thumbnail templates and suggest a pairing."

See why each post worked.

I visualized how higher-dimensional beings might perceive our reality.

Analysis

Stop guessing why it worked.

Untitled script

Why Speed Beats Perfection in Business

Analysis

What comes back with every post.

Spoken hook

Visual hook

Script structure

Outlier score (coming soon)

Metrics

Topics and emotions

Title and thumbnail

Plans that scale with your content needs.

Find your next idea. Post with confidence.

Plans that scale
with your content needs.

Find your next idea.
Post with confidence.