TV still
We're the Superhumans
Channel 4 · 2016
- Agency
- 4creative
- Campaign
- We're the Superhumans
Analysis
A drummer plays with his feet in Channel 4's Paralympics film. The campaign won a D&AD Black Pencil.
Unexpected abilityMusical rhythm
Why it worked
The frame shows skill through an action that viewers can understand immediately. The instrument gives the performance a familiar reference.
Lesson
Show capability through a specific action.
Image source
© Channel 4. Shown for study and commentary.
Not affiliated with or endorsed by Channel 4.