TV still
Orangeman
Tango · 1991
- Agency
- HHCL
- Campaign
- You Know When You've Been Tango'd
Analysis
An orange-painted man appears beside a red telephone box in Tango's commercial. The ad turns the drink's impact into an absurd physical character.
“REPLAY”
Visual exaggerationBrand colorComic interruption
Why it worked
The orange body makes the flavor impossible to miss. The everyday street setting makes the unexpected character feel more disruptive.
Lesson
Give a sensory product benefit a character with a clear visual link to the product.