TV still
Meet the Swinger
Polaroid · 1965
- Agency
- Doyle Dane Bernbach
- Campaign
- Meet the Swinger
Analysis
An instant photograph holds a smiling portrait. The image shows the immediate result that the Swinger camera promises.
Product demonstrationMemorable jingleLifestyle association
Why it worked
The finished photograph makes the camera’s benefit visible. The song gives the product name a phrase that viewers can remember.
Lesson
Show the result people want from the product.