Print ad
Purple Silk — Bread
Silk Cut · 1988
- Campaign
- Purple Silk
Analysis
Purple cloth covers a sliced loaf, continuing the campaign's visual wordplay on the brand name.
visual punbrand colorproduct omission
Why it worked
The purple fabric supplies recognition without a conventional pack shot. The cut loaf lets the viewer complete the brand-name puzzle.
Lesson
Build repeatable visual clues that work without a written brand explanation.