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What Becomes a Legend Most? Judy Garland
Blackglama · 1968
- Agency
- Trahey/Wolf Advertising
- Campaign
- What Becomes a Legend Most?
Analysis
Judy Garland looks toward the reader from inside a dark fur coat. A small question beneath the portrait invites the reader to connect the star with the garment.
“WHAT BECOMES A LEGEND MOST?”
Celebrity recognitionWordplayRestricted palette
Why it worked
The photograph makes the person recognizable without a name in the headline. The coat fills much of the image, joining the product with Garland’s public identity.
Lesson
Give a recognizable person room to carry the message.
Image source
© Blackglama. Shown for study and commentary.
Not affiliated with or endorsed by Blackglama.