Outdoor
Labour Isn't Working
Conservative Party · 1978
- Agency
- Saatchi & Saatchi
- Campaign
- Labour Isn't Working
Analysis
A long queue outside an unemployment office gives a political claim a visible shape. The headline connects unemployment with the governing party.
“LABOUR ISN'T WORKING.”
Visual metaphorWordplayNegative positioning
Why it worked
The queue makes the issue clear from a distance. The short headline turns that image into a criticism that a reader can repeat.
Lesson
Connect one visible problem with one clear message.
Image source
© Conservative Party. Shown for study and commentary.
Not affiliated with or endorsed by Conservative Party.