Digital
Shoplifters
Harvey Nichols · 2015
- Agency
- adam&eveDDB
- Campaign
- Shoplifters
Analysis
Harvey Nichols used real shoplifting footage to promote its rewards app. A cartoon face covers the person handling clothes in this frame.
Found footageVisual humor
Why it worked
The surveillance view gives the scene the texture of evidence. The cartoon face protects identity and makes the serious setting comic.
Lesson
Use the audience's desire for a free benefit to introduce a legitimate offer.
Image source
© Harvey Nichols. Shown for study and commentary.
Not affiliated with or endorsed by Harvey Nichols.