Poster
Jaws — Theatrical Release
Universal Pictures · 1975
Analysis
A huge shark approaches a swimmer beneath the film's red title.
“The terrifying motion picture from the terrifying No. 1 best seller.”
dramatic ironyscale contrastsuspense
Why it worked
The viewer sees the danger that the swimmer cannot see. The gap between their sizes makes the threat clear before the viewer reads any plot detail.
Lesson
Show the central conflict in one immediately readable image.
Image source
© Universal Pictures. Shown for study and commentary.
Not affiliated with or endorsed by Universal Pictures.