Poster
L'Eau Qui Fait Pschitt
Perrier · 1950
Analysis
Water arcs from a Perrier bottle directly into an illustrated man's mouth.
“L'EAU QUI FAIT pschitt...”
humorexaggerationproduct action
Why it worked
The impossible stream makes the drink's fizz and refreshment visible. The short sound-word line reinforces the lively action.
Lesson
Turn a product sensation into a simple visual action.
Image source
The source does not state the copyright status. Shown for study and commentary.
Not affiliated with or endorsed by Perrier.