TV still
Ostrich — Do What You Can't
Samsung · 2017
- Agency
- Leo Burnett Chicago
- Campaign
- Ostrich
Analysis
An ostrich encounters a virtual reality headset in Samsung's film. The ad won a D&AD Yellow Pencil.
Animal protagonistProduct as catalyst
Why it worked
A flightless bird makes the promise of new possibilities easy to grasp. The headset supplies the story's cause rather than a separate product demonstration.
Lesson
Choose a character whose limitation clarifies the product benefit.