Digital
Evolution
Dove · 2006
- Agency
- Ogilvy & Mather
- Campaign
- Campaign for Real Beauty
Analysis
A polished close portrait appears near the end of Dove's Evolution film. The ad reveals the work behind a beauty image and questions the standard it creates.
Process revealCategory critique
Why it worked
The finished portrait gives viewers a familiar endpoint to question. The film's production process connects that image to the pressures of beauty marketing.
Lesson
Show the process behind a category convention when your position depends on challenging it.