Digital
Hope
International Committee of the Red Cross · 2018
- Agency
- Sra. Rushmore
- Campaign
- Hope
Analysis
The ICRC's film addressed attacks on health services in war. This still holds on a man's face as the subtitle asks whether he is okay.
Close portraitDirect question
Why it worked
The quiet question gives the scene a personal scale. The close frame keeps the viewer with his response rather than a distant statistic.
Lesson
Bring a large public issue to one person's immediate experience.
Image source
© International Committee of the Red Cross. Shown for study and commentary.
Not affiliated with or endorsed by International Committee of the Red Cross.