Digital
Beyond Money
Santander · 2017
- Agency
- MRM//MCCANN Madrid
- Campaign
- Beyond Money
Analysis
Santander's branded science-fiction film imagined a market for personal memories. This frame shows a woman connected to a machine in a bright treatment room.
Speculative storyMoney and memory
Why it worked
The clinical chair makes the sale of experience feel concrete. The calm expression keeps the scene close to an ordinary transaction.
Lesson
Explore the human value behind a financial decision through a specific story.
Image source
© Santander. Shown for study and commentary.
Not affiliated with or endorsed by Santander.