Poster
Britons — Kitchener Wants You
British Army · 1914
- Campaign
- Lord Kitchener Wants You
Analysis
Kitchener points toward the viewer under the word Britons. The recruitment poster turns a national call into a personal demand.
“BRITONS "WANTS YOU"”
Direct addressAuthority figure
Why it worked
The pointing hand appears to select each viewer. The large type and uniform connect that personal appeal to military authority.
Lesson
Make the intended audience and requested action immediately clear.
Image source
Public domain (copyright term expired, as stated by the source).
Shown for study and commentary. Not affiliated with or endorsed by British Army.