TV still
How Many Licks
Tootsie Pop · 1970
- Agency
- Doner
- Campaign
- How Many Licks
Analysis
An animated owl holds a Tootsie Pop in this still from the long-running candy commercial. A question about eating the product supplies the story.
Product ritualSimple questionAnimated character
Why it worked
The lollipop stays at the center of the action. A familiar eating habit gives the character something concrete to demonstrate.
Lesson
Turn a small product ritual into a repeatable question.
Image source
© Tootsie Pop. Shown for study and commentary.
Not affiliated with or endorsed by Tootsie Pop.