Print ad
Beautiful Hands
Pears' Soap · 1886
Analysis
An illustrated hand holds a Pears' soap bar beside a beauty claim. The package, prices, and benefit share the same clear frame.
“Produces Soft, White AND Beautiful Hands”
Benefit demonstrationProduct detail
Why it worked
The hand shows the intended application rather than an unrelated scene. The prices and package make the beauty claim part of a concrete offer.
Lesson
Keep the product, its use, and the purchase information close together.
Image source
Public domain (copyright term expired, as stated by the source).
Shown for study and commentary. Not affiliated with or endorsed by Pears' Soap.