Digital
Just Do It — DeMar DeRozan
Nike · 2016
- Campaign
- Just Do It
Analysis
DeMar DeRozan leaps behind three large lines of type. The social image connects the Just Do It slogan to visible athletic action.
“JUST DO IT”
imperative sloganathlete endorsementtype layering
Why it worked
The short command remains readable over the figure. The athlete supplies an example of the action the slogan requests.
Lesson
Pair an action phrase with a person visibly performing it.