TV still
The Singularity
Squarespace · 2023
- Agency
- Squarespace
- Campaign
- The Singularity
Analysis
Adam Driver considers a website that makes websites in Squarespace's Super Bowl film. The ad won a D&AD Yellow Pencil.
Recursive ideaCelebrity reaction
Why it worked
The serious expression gives a simple product description an absurd sense of consequence. The story uses the repeated idea to make the service memorable.
Lesson
Find a memorable story inside the plain description of your service.
Image source
© Squarespace. Shown for study and commentary.
Not affiliated with or endorsed by Squarespace.