Digital
Our Blades Are Great
Dollar Shave Club · 2012
- Agency
- Dollar Shave Club
- Campaign
- Our Blades Are Great
Analysis
Founder Michael Dubin faces the camera inside a warehouse in Dollar Shave Club's launch film. Direct speech and an ordinary working setting carry the offer.
Founder voiceDirect address
Why it worked
The warehouse gives the pitch a concrete business setting. The informal expression makes the speaker feel approachable rather than scripted for luxury.
Lesson
Let a credible person explain a clear offer in the place where the work happens.
Image source
© Dollar Shave Club. Shown for study and commentary.
Not affiliated with or endorsed by Dollar Shave Club.