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Does She... or Doesn't She?
Clairol · 1957
- Agency
- Foote, Cone & Belding
- Campaign
- Does She... or Doesn't She?
Analysis
A mother and child share the photograph beneath Clairol's question about hair color. The ad presents dyed hair as natural enough to pass unnoticed.
“Does she...or doesn't she?”
Ambiguous questionFamily resemblance
Why it worked
The child gives the woman's hair a visual reference for natural color. The question draws attention while the smaller line explains the intended meaning.
Lesson
Show the evidence for a benefit before you explain it.