We've raised $8.4m to make software that sharpens your attention. We're starting with an email app that lets you handle your Gmail inbox in seconds. We call it Avec. It's available now! t.co/3KZraK41k7

Apr 8, 2026, 4:29 PM UTC

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We've raised $8.4m to make software that sharpens your attention.

This launch thread presents Avec, an email app designed to help people process Gmail faster and focus on important messages. A humorous video shows how delayed replies can cause missed opportunities, while the second post shares beta access for users outside North America.

Views: 304.7K
Likes: 918
Replies: 151
Reposts: 81
Quotes: 96
Bookmarks: 629
Topics: [Product launch][Focus and attention][Inbox workflow]Software

Analysis

Content overview

Formats

[Product Launch Thread][Story Thread][Product Demo]

Topics

[Product launch][Focus and attention][Inbox workflow]

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Hook

Visual hook

How the visuals workThe visuals dramatize the email story in a dark movie-theater setting, matching the script’s cinematic joke about Riley’s message. The final close-up shows Avec’s voice-reply feature, directly illustrating the product benefits being described.

Tweet text hook

As written

We've raised $8.4m to make software that sharpens your attention.

Tweet text structureThe Funded Product Launch

From the post

01
The Funding Hook
Open with a major milestone and connect it to the product's broader mission.
02
The First Use Case
Explain the first product or feature and state the practical result it offers.
03
The Launch Reveal
Name the product, announce its availability, and direct people to the next step.

Retention notes