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Inside The Sidemen's $6M Charity Match

Inside The Sidemen's $6M Charity Match

Jon Youshaei@youshaei
YouTubevideo

Inside The Sidemen's $6M Charity Match

This video gives an exclusive look at the massive Sidemen Charity Match that raised over 6 million dollars for charity. It features interviews with top creators like MrBeast and KSI while exploring the production and scale required to sell out Wembley Stadium.

Jon Youshaei@youshaei
Views
460.1K
Likes
10.2K
Comments
296
Topics
Sidemen Charity MatchYouTube Creator EconomyCharity Football EventInfluencer MarketingMarketingSports

Analysis

This video gives an exclusive look at the massive Sidemen Charity Match that raised over 6 million dollars for charity. It features interviews with top creators like MrBeast and KSI while exploring the production and scale required to sell out Wembley Stadium.

Topics
Sidemen Charity MatchYouTube Creator EconomyCharity Football EventInfluencer Marketing
Categories
MarketingSports
TitleInside The Sidemen's $6M Charity MatchJon Youshaei
Thumbnail

Large, smiling portraits of MrBeast and KSI dominate the left side of the frame. In the center, an athlete in a red jersey performs a backflip on a football pitch during a major match. A professional camera is visible in the foreground, framing the scene as a documentary or vlog-style production.

You guys ready for 6.1 million dollars? ... 90,000 people are coming in right now to see the Sidemen Charity Match. Beyoncé, Ed Sheeran, Taylor history... all performed here. And to have a bunch of YouTubers sell out Wembley. This is going to get 1 billion views... LAST ONE RUNNING WINS... I can't believe they just did that. But moments like this they remind us of how far we've come... I promise everybody that's [music] watching this, we going to win this game and we going to do IT FOR Y'ALL. Where are we at right now? We're standing in the Grove... The creators are going to walk through the door with probably 2 billion followers combined.
  1. 01
    The Massive Metric

    Open with a huge number (money, people, or views) to establish immediate scale.

    Original
    You guys ready for 6.1 million dollars? ... 90,000 people are coming in right now to see the Sidemen Charity Match.
  2. 02
    The Icon Comparison

    Compare the current situation to world-famous icons to build authority and prestige.

    Original
    Beyoncé, Ed Sheeran, Taylor history... all performed here. And to have a bunch of YouTubers sell out Wembley.
  3. 03
    The Chaos Supercut

    Flash the highest-energy or most shocking moments of the video without context.

    Original
    This is going to get 1 billion views... LAST ONE RUNNING WINS... I can't believe they just did that.
  4. 04
    The Emotional Promise

    Pivot to a moment of sincerity or a direct promise to the viewer about the outcome.

    Original
    But moments like this they remind us of how far we've come... I promise everybody that's [music] watching this, we going to win this game and we going to do IT FOR Y'ALL.
  5. 05
    The Narrator's Grounding

    Place the host in the 'starting line' location to transition from the montage into the story.

    Original
    Where are we at right now? We're standing in the Grove... The creators are going to walk through the door with probably 2 billion followers combined.
Why this structure worksA Gaming channel could use this by opening with a massive prize pool, comparing the tournament to the Super Bowl, flashing clips of 'insane plays,' promising to win for the fans, and then 'grounding' the video in the pro-team's practice room. A Cooking channel could open with a $10,000 ingredient, compare their kitchen to a Michelin-star restaurant, show clips of fires/fails, promise to perfect the dish for the viewers, and then ground the video by standing in a high-end food market.