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Top Etiquette Expert: What the Rich Do Differently & The Habits Sabotaging You

Top Etiquette Expert: What the Rich Do Differently & The Habits Sabotaging You

Awf The Record@AwfTheRecord
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Top Etiquette Expert: What the Rich Do Differently & The Habits Sabotaging You

Etiquette expert Elaine Swann joins a panel to discuss the social habits that help people succeed or hold them back. They cover everything from fine dining and corporate networking to how body language and confidence signal status in luxury spaces.

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Analysis

TitleTop Etiquette Expert: What the Rich Do Differently & The Habits Sabotaging YouAwf The Record
Thumbnail

Three women are shown in a podcast studio with professional microphones and soft lighting. Large, bold text dominates the center of the frame with a red splash behind the words 'BODY TELLS'. The women have expressive, engaged faces that suggest a deep and revealing conversation is occurring.

The intro β€” as said out loud
You're invited to a dinner party. Showing up... is horrible. It's absolutely horrific. This week, top etiquette expert Elaine Swann goes off the record and reveals the small habits quietly sabotaging you. How you arrive, what you order, how you sit, it's all sending a message and it's often the wrong one... How do you make a polite exit then? Don't. She's also answering the question for a whole industry avoids. Is etiquette just a tool to police people of color? And, of course, we made her rule on the petty stuff you secretly care about. I'm Janelle Reyes. And I'm Monica Rabdi and this is Off the Record.
How it's built5 beats
  1. 01
    The Relatable Dread

    Start with a common scenario and highlight a visceral, negative emotion associated with it.

  2. 02
    The Expert Authority

    Introduce an expert who will reveal hidden mistakes the audience is making.

  3. 03
    The Counterintuitive Tease

    Present a rapid-fire series of 'wrong' assumptions or shocking advice to create curiosity.

  4. 04
    The Range of Topics

    Transition from deep, controversial topics to lighthearted, relatable grievances.

  5. 05
    The Formal Introduction

    State the names of the hosts and the name of the show to signal the official start.