The Best Computer Product Design EVER!
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The Best Computer Product Design EVER!
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Demo
Verbal hook
As said out loud
Hi, I just love amazing product design and this is one of the most beautifully engineered computers you'll ever see.
Hi, I just love amazing product design and this is one of the most beautifully engineered computers you'll ever see. It's the Psion Series 5. It dates from 1997, so it's almost 30 years old, but look at this product design. Check this out. Watch this. OH, LOOK AT THAT. BEAUTIFUL. This folding keyboard and screen mechanism. It's absolutely incredible. Amazing. That is brilliant product design. This comes from a industrial designer called Martin Riddiford and he designed the industrial look and feel for this Psion Series 5 and it has a 5.6 inch screen, 640 by 240 resolution, 16 gray colors. It is all entirely touch screen and it runs from just two AA batteries like this for like 10 to 20 hours of use. It's an infrared port. It's got an RS-232 and other serial interface here. So, this is classified as a subnotebook and it's also known as a PDA, personal digital assistant, but technically it is a subnotebook and it runs a Cirrus Logic CL-PS 7110 ARM 710A chipset and that one chipset basically runs this entire thing from the sniff of an oily rag and that chipset contains everything. It's got the ARM 710A processor in it, but it also has the LCD driver. It's got all the DMA controller. It's got the power management. It's got everything on that one system on chip from Cirrus Logic and the ARM 710 processor runs at 18 MHz and it comes with word processor, spreadsheet, database, and time and calc, and sketch, and you can program it. It runs the EPOC operating system, which is now known as Symbian OS. And you can import and export your files to Microsoft Word and Excel as well. And it's all entirely touchscreen. It's just absolutely fantastic. It's beautiful. A subnotebook. And it comes with a stylus built in if you want to use that for drawing or touching on the screen. It's got built-in voice recorder. So you slide that on and you can actually use it as a note taker. Record and playback without even opening the thing to turn it on. It's got a coin cell backup battery there. And it saves things up. It's a bit broken off. It saves things to compact flash card. Fantastic. Remember those? Before SD cards. They didn't exist back then. Just look at this foldout design. It's incredible. They don't make them like this anymore. Thing of beauty. Joy forever. Catch you next time.
- 01The Enthusiastic Hook
Open with a personal passion and make a bold claim that the subject is unusually beautiful, clever, or well designed.
OriginalHi, I just love amazing product design and this is one of the most beautifully engineered computers you'll ever see.
- 02Age Versus Design
Introduce the subject and create contrast between its age and its still-impressive appearance.
OriginalIt's the Psion Series 5. It dates from 1997, so it's almost 30 years old, but look at this product design.
- 03The Visual Reveal
Use short commands and emotional reactions while demonstrating the most satisfying physical feature.
OriginalCheck this out. Watch this. OH, LOOK AT THAT. BEAUTIFUL. This folding keyboard and screen mechanism. It's absolutely incredible. Amazing. That is brilliant product design.
- 04Designer and Core Specs
Add authority by naming the designer, then give a compact set of concrete specifications that make the subject feel real and technically interesting.
OriginalThis comes from a industrial designer called Martin Riddiford and he designed the industrial look and feel for this Psion Series 5 and it has a 5.6 inch screen, 640 by 240 resolution, 16 gray colors.
- 05Unexpected Practicality
Reveal a surprising power or usability advantage, using exact numbers and everyday comparisons to show why the old design was practical.
OriginalIt is all entirely touch screen and it runs from just two AA batteries like this for like 10 to 20 hours of use. It's an infrared port. It's got an RS-232 and other serial interface here.
- 06Technical Deep Dive
Classify the subject, explain its main chip or system, and turn dense technical information into a surprising story of how much one component handles.
OriginalSo, this is classified as a subnotebook and it's also known as a PDA, personal digital assistant, but technically it is a subnotebook and it runs a Cirrus Logic CL-PS 7110 ARM 710A chipset and that one chipset basically runs this entire thing from the sniff of an oily rag and that chipset contains everything.
- 07Capability Stack
List what the core system contains, then connect its performance to the actual tasks the subject can perform.
OriginalIt's got the ARM 710A processor in it, but it also has the LCD driver. It's got all the DMA controller. It's got the power management. It's got everything on that one system on chip from Cirrus Logic and the ARM 710 processor runs at 18 MHz and it comes with word processor, spreadsheet, database, and time and calc, and sketch, and you can program it.
- 08Modern Relevance
Explain the operating system, compatibility, and interaction style to show that the old subject was more capable than viewers may expect.
OriginalIt runs the EPOC operating system, which is now known as Symbian OS. And you can import and export your files to Microsoft Word and Excel as well. And it's all entirely touchscreen. It's just absolutely fantastic. It's beautiful. A subnotebook.
- 09Hidden Features
Keep the feature stream going with small, tactile details and show how the object works in real life.
OriginalAnd it comes with a stylus built in if you want to use that for drawing or touching on the screen. It's got built-in voice recorder. So you slide that on and you can actually use it as a note taker. Record and playback without even opening the thing to turn it on.
- 10Final Details and Payoff
Reveal the last storage or backup features, trigger nostalgia, then return to the physical design and close with a memorable emotional judgment.
OriginalIt's got a coin cell backup battery there. And it saves things up. It's a bit broken off. It saves things to compact flash card. Fantastic. Remember those? Before SD cards. They didn't exist back then. Just look at this foldout design. It's incredible. They don't make them like this anymore. Thing of beauty. Joy forever. Catch you next time.