Benchmark
How to Rewire Your Brain: Neuroplasticity for Teens
Kamaile Manol@maibody

A speaker visits a high school classroom to teach students about neuroplasticity and how their thoughts shape their future. She explains that the teenage brain is highly malleable and introduces a breathwork technique to help them stay focused on their goals.

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How to Rewire Your Brain: Neuroplasticity for Teens

A speaker visits a high school classroom to teach students about neuroplasticity and how their thoughts shape their future. She explains that the teenage brain is highly malleable and introduces a breathwork technique to help them stay focused on their goals.

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Analysis

POV
The hook — as said out loud
We're gonna talk about the brain today. You guys like the brain? You will after today.
The script — as said out loud
We're gonna talk about the brain today. You guys like the brain? You will after today. Okay. I have a company called MyBody. This is something that I wish I learned at your age. You guys are like, 14, 15 freshmen, right? You guys have, like, the most malleable brain. Your brain is learning everything right now. So the way that you speak to yourself and what you do right now plays such an important role in who you become. Everything you sell yourself right now, your brain is coding, kind of like a video game. Everything that you say, everything you repeat, really part of who you become. So I hope by the end of this, you just be a little bit more aware of your brain and the way that you talk to yourself. Neuroplasticity. It just means that you can become absolutely anything that you guys want to be right now. Moving last year, beach one to two goals that you have for yourself. Yeah, yeah, yeah. Okay. Program it. It's like a tunnel getting stronger and stronger every time you visualize something. So a breath work that I do with my clients is called BAMO. It stands for breathe and move on, 2, 3, 4.
How it's built10 beats
  1. 01
    The Hook & Reversal

    Introduce a topic and promise the viewer their opinion of it will change by the end.

  2. 02
    Authority & Relatability

    Establish your background and frame the information as something you wish you'd known sooner.

  3. 03
    The 'Why Now' Context

    Explain why the audience's current state makes this information critical.

  4. 04
    The Cause & Effect

    Connect the audience's current habits to their future identity.

  5. 05
    The Relatable Analogy

    Use a familiar concept to explain a complex internal process.

  6. 06
    The Mission Statement

    State the desired shift in awareness for the viewer.

  7. 07
    The Big Concept & Benefit

    Introduce a technical term and translate it into a massive benefit.

  8. 08
    The Micro-Engagement

    Ask the audience to identify personal goals or milestones.

  9. 09
    The Mechanism of Change

    Explain how to lock in the progress using another simple image.

  10. 10
    The Proprietary Tool

    Provide a branded, easy-to-remember technique to take away.