Benchmark
When Your Crush Breaks Your Heart, Wings Have Your Back
Afrikana Peri & Grill@afrikanakitchen

A man experiences comedic heartbreak after seeing his crush's social media story, leading his friend to comfort him with a tray of food. The video uses a relatable dating struggle to advertise the restaurant Afrikana.

Instagramvideo

When Your Crush Breaks Your Heart, Wings Have Your Back

A man experiences comedic heartbreak after seeing his crush's social media story, leading his friend to comfort him with a tray of food. The video uses a relatable dating struggle to advertise the restaurant Afrikana.

Views
243.2K
Likes
8.4K
Comments
36
Topics

Analysis

POV
The hook — as said out loud
Yeah, yeah, yeah, baby. I just don't get it. Do you enjoy being hurt?
The script — as said out loud
Yeah, yeah, yeah, baby. I just don't get it. Do you enjoy being hurt? I know.
How it's built4 beats
  1. 01
    The Energy Hook

    Start with high-energy affirmations or a repetitive hype phrase to grab immediate attention.

  2. 02
    The Disbelief Statement

    Express confusion about a specific behavior or situation the audience is currently dealing with.

  3. 03
    The Confrontational Question

    Ask a rhetorical question that highlights the pain point or the illogical nature of the audience's habit.

  4. 04
    The Empathy Mic-Drop

    Briefly acknowledge that you also experience this, creating an instant bond.