Benchmark
Long Distance Mom Friends Countdown to Annual Trip
Lauren Meadows@laurenmeadows__

A group of long-distance friends use a popular transition trend to celebrate their upcoming annual 'mom trip' together. Each woman films herself in her home state, simulating a hand-off to the next person to show their connection across the country.

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Long Distance Mom Friends Countdown to Annual Trip

A group of long-distance friends use a popular transition trend to celebrate their upcoming annual 'mom trip' together. Each woman films herself in her home state, simulating a hand-off to the next person to show their connection across the country.

Views
434K
Likes
23K
Comments
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Analysis

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The hook — as said out loud
Got a white boy on my roster he be feeding me pasta and lobsters
The script — as said out loud
Got a white boy on my roster he be feeding me pasta and lobsters he just hit me up on Tuesday like what's doing bad? Let me take you shopping I told him, well, I'm a little busy he said, damn, I'm in your city but anyway, it's okay Hope you have a good day Imma see you by day 50 then I told him, you treat me so well he said, cash out puzzle. Matter of fact, scratch that, I'm gonna send you a stat just cause you fine as hell and I told him, well, thank you, baby Anything for my favorite lady. Well, I gotta go. They just let me know that I could pick up my Mercedes.
How it's built7 beats
  1. 01
    The Character Setup

    Introduce a specific person or thing in your 'roster' and the low-level benefits they provide.

  2. 02
    The High-Value Outreach

    Describe a specific time they reached out and a specific offer they made.

  3. 03
    The Power Move Rejection

    Show you are high-status by being unavailable for the offer.

  4. 04
    The Persistent Response

    Show that the person/thing is still pursuing you despite the rejection.

  5. 05
    The Reciprocal Validation

    Give a small compliment that triggers an even bigger reward or 'upgrade' offer.

  6. 06
    The Polite Acceptance

    A quick, polite acknowledgment of the high-value gift.

  7. 07
    The Ultimate Payoff

    End with a massive flex that shows the viewer what you really attained.