Benchmark
Why Cancun All-Inclusives Beat Every US City Trip
Taylor Donoghue@taylordonoghuee

The creator argues that Cancun all-inclusive resorts provide much better value than vacations in major US cities. She breaks down the perks of her $900 trip, including high-quality unlimited food, private pools, and spa treatments.

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Why Cancun All-Inclusives Beat Every US City Trip

The creator argues that Cancun all-inclusive resorts provide much better value than vacations in major US cities. She breaks down the perks of her $900 trip, including high-quality unlimited food, private pools, and spa treatments.

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534.4K
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20.6K
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Analysis

Talking Head
The hook — as said out loud
I will die on this hill that Cancun all inclusive resorts are so much cheaper and you get so much better bang for your buck than literally any city in America I've been to.
The script — as said out loud
I will die on this hill that Cancun. All inclusive resorts are so much cheaper and you get so much better bang for your buck than literally any city in America I've been to. I honestly want to share everything you get when you go to resorts like this because I'm not even kidding you, it's like princess treatment. My friends and I decided to book a Wednesday to Sunday trip, each spending 900. We even decided to upgrade and get the most expensive package because we'd only have to each spend $90 extra. And it includes like a free shuttle to and from the airport. Better quality alcohol, private pool, and let me tell you, it's been so worth it. This is the first all inclusive I've been to where literally all the restaurants are free and you don't have to pay for it. And I feel like usually all inclusives get the bad rep for having really awful food. But when I tell you every single thing I've ate here has been phenomenal. Also, I'm fully paying for this with my own money. I just feel like more people need to do this. It has been so relaxing. We get the beach cabanas for free, endless drinks, endless food food. We get like a free boat ride on our last day, a spa day. It truly has been like the best experience. I don't want to share the resort until I leave, but if you DM me, I will let you know.
How it's built9 beats
  1. 01
    The Bold Claim

    Start with a strong opinion comparing your subject to a popular alternative.

  2. 02
    The Vibe Tease

    Describe the high-level feeling or 'treatment' the viewer can expect.

  3. 03
    The Investment Breakdown

    Share the specific timeframe and the exact cost per person to make it feel attainable.

  4. 04
    The Math of the Upgrade

    Explain why a higher tier or 'pro' version is actually the smarter financial move.

  5. 05
    The Specific Win List

    Rapid-fire list of the best perks included in that price.

  6. 06
    Debunking the Myth

    Address the biggest reason people usually avoid this subject and explain why this time is different.

  7. 07
    The Authenticity Buffer

    Clarify that this isn't an ad to build trust with the audience.

  8. 08
    The Emotional Payoff Recap

    Summarize the feelings and list the final 'bonus' perks.

  9. 09
    The Selective CTA

    Withhold the name of the product/place and ask viewers to engage to find out.