Benchmark
7 Sales Closes Every Professional Needs to Master
Sam Mina@samyeoo

A veteran salesperson shares seven distinct closing techniques to help reps move beyond one-size-fits-all scripts. The video covers psychological strategies like the 'sharp angle close' and 'assumptive close' while demonstrating how to diagnose a buyer's needs.

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7 Sales Closes Every Professional Needs to Master

A veteran salesperson shares seven distinct closing techniques to help reps move beyond one-size-fits-all scripts. The video covers psychological strategies like the 'sharp angle close' and 'assumptive close' while demonstrating how to diagnose a buyer's needs.

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277.2K
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20.3K
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Analysis

Talking Head
The hook — as said out loud
All right, get your notepads out because I'm about to cram years of sales experience in the next two minutes.
The script — as said out loud
All right, get your notepads out because I'm about to cram years of sales experience. In the next two minutes, I've earned multiple seven figures in commission sales and was fortunate enough to become the number one rep in every company I've worked for. There's one thing I learned. The best closers do not have one close. They have an arsenal. One of the biggest mistakes I see sales reps make is trying to use the same clothes on every prospect. Different situations require different tools, and this is what differentiated me from everybody else. Here are the closes. Every salesperson should know one. The summary close. This is for the prospect who's basically already sold but just needs to hear the value one more time. Example. So, just to recap, we're solving the problem you came in with, saving you money, making the process simple, and taking care of everything for you. Who should I put the paperwork under? People buy emotionally and justify logically. Remember that. Number two, the sharp angle close. One of my favorites. When they ask for something, can you lower the price? Respond with, if I could do that for you. Are you ready to move forward today? Never make a concession without getting a commitment. Number three, the question close. If you're unsure where they stand, stop pitching and just start asking questions. In your opinion, does what I've shown you solve the problem we talked about? Or do you see any reason we shouldn't move forward today? That's a good one. Questions uncover objections and statements create resistance. Number four, the assumptive close. Another good one. If they've already mentally bought in, don't ask if they want it. Lead them to the next step. Perfect. The next step is getting everything set up. What's the best email to send everything to? Remember, confidence is contagious. Number five, the takeaway close. This is for buyers focused only on price. I understand we can lower the price. We would just have to remove some of the features that make this our premium option. Is that the direction you'd rather go? Sometimes people don't actually want the cheaper option. They just want reassurance they're making the right decision. Number six, I don't have two hands right now, but we'll run with it. The now we're never close. Only use this when it's true. The promotion ends Friday. Prices increase next month. This is the last opening we have this week. Real urgency will create action, but fake urgency will mess up all your trust. So be cautious with that one. Number seven. And probably the least effective one, the soft close. This is one all about lowering pressure. So instead of asking for the full commitment, you're simply asking them to take the first step. So let's just go ahead and get onboarding started. We'll take it one step at a time. In my experience, again, this is probably the least effective close in the book because you're not getting the full commitment. But if someone already wants to move forward and they're just overthinking it, sometimes lowering the pressure is all they need. Here's the truth. Elite closers don't memorize scripts. They diagnose situations. Remember, the better you understand people, the easier it becomes to know which clothes to use. Now let me show you. If this helped you, save it so you can come back to it. The next step is follow because I'm posting more sales content like this every week. And by the way, would you see any reason not to? And if not, let's just start with a like we'll go from there. You see what I did there? Comment below how many closes I just used at the end.
How it's built12 beats
  1. 01
    The Credential Hook

    Establish immediate authority by stating your results and the time frame of the video.

  2. 02
    The Core Thesis

    Identify the one major mistake your audience makes and present your philosophy as the solution.

  3. 03
    Transition to Value

    Explain why your variety-based approach works better and start the list.

  4. 04
    List Item: The Recap

    Provide a technique used when someone is already convinced but needs a final push.

  5. 05
    List Item: The Trade-Off

    Provide a technique for handling requests or demands.

  6. 06
    List Item: The Discovery

    Provide a technique for when you are unsure of the other person's status.

  7. 07
    List Item: The Confidence

    Provide a technique for when the person is already mentally committed.

  8. 08
    List Item: The Sacrifice

    Provide a technique for those focused solely on cost/barriers.

  9. 09
    List Item: The Pressure

    Provide a technique involving a deadline or scarcity.

  10. 10
    List Item: The Low Barrier

    Provide a technique for lowering pressure to get a small start.

  11. 11
    The Expert Insight

    Deliver a final piece of high-level advice that shifts the focus from tactics to mindset.

  12. 12
    The Meta Call-to-Action

    Ask for engagement by performing the taught skills on the audience.