Benchmark
When Latinos Have to Choose a Team: The Hamilton Edition
Raquel Gonzalez-Mucino Healing Out Loud@thats.life.raquel

A woman in a Mexico soccer jersey uses a song from the musical Hamilton to express the internal conflict of Latino fans during a sports tournament. She lip-syncs the debate between choosing Jefferson or Burr to represent choosing between different national teams.

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When Latinos Have to Choose a Team: The Hamilton Edition

A woman in a Mexico soccer jersey uses a song from the musical Hamilton to express the internal conflict of Latino fans during a sports tournament. She lip-syncs the debate between choosing Jefferson or Burr to represent choosing between different national teams.

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Analysis

The hook — as said out loud
It's a tie. It's up to the delegates. Up to Hamilton.
The script — as said out loud
It's a tie. It's up to the delegates. Up to Hamilton. Yeah. The people are asking to hear my voice. The country is facing a difficult choice. If you were to ask me who I'd promote, Jefferson has my vote. I never agreed with Jefferson once. We have fought on, like, 75 different fronts. But when all is said and all is done, Jefferson has beliefs, Burr has none.
How it's built5 beats
  1. 01
    The Deadlock

    Establish a situation where two sides are perfectly even and a decision is mandatory.

  2. 02
    The External Pressure

    Show that there is high pressure from an outside group to make a choice.

  3. 03
    The Endorsement

    State clearly which side you are choosing.

  4. 04
    The Conflict History

    Acknowledge the personal friction or disagreement you have with the side you just chose to build credibility.

  5. 05
    The Moral Payoff

    Explain the final reason for the choice based on a fundamental character trait or quality.