Benchmark
How to (Not) Attract Customers to Your Cookie Shop
Just Chippy’s@just.chippys

A brother attempts to help his sister's cookie business by filming a dramatic, shirtless 'thirst trap' style promo video. The comedic tension peaks when the sister interrupts his over-the-top posing to shut down the 'marketing' attempt.

Instagramvideo

How to (Not) Attract Customers to Your Cookie Shop

A brother attempts to help his sister's cookie business by filming a dramatic, shirtless 'thirst trap' style promo video. The comedic tension peaks when the sister interrupts his over-the-top posing to shut down the 'marketing' attempt.

Views
1.6M
Likes
-1
Comments
4.6K
Topics

Analysis

POV
The hook — as said out loud
pov: your brother said he could attract new customers...
The script — as said out loud
Your mouth and rumbing like a river Shut your mouth baby stand and deliver Holy hand Like a river, like a river Shut your.
How it's built5 beats
  1. 01
    The Rhythmic Comparison

    Start with a fast-paced comparison using a metaphor to set the vibe.

  2. 02
    The High-Energy Command

    Give a direct, forceful instruction to the subject or viewer.

  3. 03
    The Abstract Punch

    Use a short, two-word abstract phrase to build tension.

  4. 04
    The Refrain

    Repeat the core metaphor to lock in the rhythm.

  5. 05
    The Loop Cut

    Start a previous command but cut it off mid-sentence to create an open loop.