Is Pepsi Dead to Gen Z? How to Save the Brand

If I was the brand manager at Pepsi, I would panic.

If I was the brand manager at Pepsi, I would panic. I think that Gen Z has lowkey forgotten Pepsi. Like where is it even seen? Maybe in movie halls. So here is exactly what I do. I take that iconic yo gesture by Salman Khan and turn it into an experience. Because that yo is exactly how you hold a bowling ball. And that is the entire campaign. I'd partner with a place like Smash Game, Palacio or Glued. And I'd turn the entire bowling alley into Pepsi. I'd modify every bowling pin into a Pepsi bottle. Bowling balls exactly like the Pepsi logo. This way people n naturally use the yo sign. I wouldn't invite random celebrities. I'd invite friend groups. Ananya, Shanaya, Janhvi, the iconic three same. Ranveer and Apoorva. And of course the ye Jawani Adiwani Gang. Because people don't copy random celebrities. They copy feelings. Because that's the shift that Pepsi needs today. From watchable to playable. From drink this to actually experience this. Because honestly, our generation do not want another ad. We want a moment. A moment with friends that we cannot forget. Because someone once said this would make Pepsi a moment again. Comment down below and tell me how you like it.