Benchmark
Meet the Director of Product Development at M&S Food
Kathryn Turner@kathryn.lturner

Kathryn Turner, the Director of Product Development at Marks & Spencer, introduces herself and her long career history starting in 1995. She shares nostalgic success stories like Teletubby toast and the Count on Us range before promising to reveal hidden gems from the food hall.

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Meet the Director of Product Development at M&S Food

Kathryn Turner, the Director of Product Development at Marks & Spencer, introduces herself and her long career history starting in 1995. She shares nostalgic success stories like Teletubby toast and the Count on Us range before promising to reveal hidden gems from the food hall.

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Analysis

The hook — as said out loud
Hi, I'm Katherine, director of product development at M and S.
The script — as said out loud
Hi, I'm Katherine, director of product development at M and S. I work with 80amazing foodies made up of product development chefs and then the trend team, who track trends all over the world. So I've worked for Marks and Spencer's since 1995. My first job was in groceries and bakery as a product developer. And one of the first products I ever launched was Teletubby toast made with croissant dough. And then we piped the face with the same dough that makes the cross on a hot cross bun, and they went wild. That was quickly followed by our count on US Range, which is still around today. So a range of products with calorie counted and under 3% fat. We launched that back in the day with Rosemary Conley, and it's still around today. Welcome to my social media journey. I cannot wait to show you some of the hidden gems in the food hall.
How it's built5 beats
  1. 01
    The Authority Hook

    State your name, high-level role, and the scale of the team you lead to establish immediate credibility.

  2. 02
    The Longevity Proof

    Mention the exact year or timeframe you started to prove you aren't a newcomer.

  3. 03
    The Nostalgic Win

    Share a specific, quirky, or highly recognizable project from early in your career and why it worked.

  4. 04
    The Legacy Success

    Mention a product or project that is still active today to prove your work has lasting value.

  5. 05
    The New Chapter CTA

    Invite the audience to follow your new journey and promise to reveal secrets they haven't seen.