Benchmark
When the To-Do List is Long but You Need to Post
Candle Kitchen@candlekitchenco

The video humorously depicts the internal conflict of a small business owner who has a long list of tasks but feels the pressure to stay active on social media. It features a relatable transition from a frantic working state to an energetic dance performance for the camera.

Instagramvideo

When the To-Do List is Long but You Need to Post

The video humorously depicts the internal conflict of a small business owner who has a long list of tasks but feels the pressure to stay active on social media. It features a relatable transition from a frantic working state to an energetic dance performance for the camera.

Views
459.9K
Likes
13.2K
Comments
569
Topics

Analysis

POV
The hook — as said out loud
When you have a million things to do but also need to post on social media
The script — as said out loud
I feel 100 on the land.
How it's built1 beat
  1. 01
    The Identity Statement

    Combine a personal feeling of peak performance or authenticity with a specific setting or environment.