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Can You Smell Like a Monster Energy Drink? 🔋
Viral Perfume Store@adam_parfumerie

A customer challenges a perfumer named Adam to find a scent that smells exactly like a white Monster Energy drink. Adam presents a fragrance called 'Beast' from his shop that replicates the specific energy drink aroma.

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Can You Smell Like a Monster Energy Drink? 🔋

A customer challenges a perfumer named Adam to find a scent that smells exactly like a white Monster Energy drink. Adam presents a fragrance called 'Beast' from his shop that replicates the specific energy drink aroma.

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Analysis

POV
The hook — as said out loud
Hey, Adam. White or green monster? Of course green. But I want to smell like white monster energy drink.
The script — as said out loud
Hey, Adam White or green monster? Of course green. But I want to smell like white monster energy drink. You will be. I'm sorry. Wow. Can I drink this? No. Just made the energy. What's the name? In your online shop? It is called Beast.
How it's built7 beats
  1. 01
    The Binary Hook

    Open with a direct choice between two popular items in a category.

  2. 02
    The Logical Preference

    State the most common or 'correct' choice.

  3. 03
    The Weird Pivot

    Express a desire to experience [Option A] in a completely different, unconventional way.

  4. 04
    The Confidence Promise

    Confidently state that the impossible request is now possible.

  5. 05
    The Shocked Reaction

    The person reacting shows disbelief or processing.

  6. 06
    The Safety Clarification

    Ask a common-sense question about the product and provide a quick correction/explanation.

  7. 07
    The Closing CTA

    Ask for the identity and location of the product for the final reveal.