Benchmark
Choosing Guinness Over Matcha in Boston
Nadya Zaitseva • nyc • influencer • marketing specialst@nadya_zcv

A woman enjoys a pint of Guinness at an Irish pub in Boston, explicitly rejecting the popular 'Matcha Pilates Princess' aesthetic. The video uses trending audio to humorously signal a departure from a perfectly curated 'good girl' lifestyle in favor of something more authentic and chaotic.

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Choosing Guinness Over Matcha in Boston

A woman enjoys a pint of Guinness at an Irish pub in Boston, explicitly rejecting the popular 'Matcha Pilates Princess' aesthetic. The video uses trending audio to humorously signal a departure from a perfectly curated 'good girl' lifestyle in favor of something more authentic and chaotic.

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827K
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51.9K
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Analysis

Text Overlay
The hook — as said out loud
I'm in my good girl era, but I still feel bad.
The script — as said out loud
I'm in my good girl era, but I still feel bad. I'm a kill this bitch to get the chaos back, so.
How it's built2 beats
  1. 01
    The Trend State

    Establish that you are participating in a popular trend or self-improvement phase while admitting it's not working.

  2. 02
    The Chaotic Pivot

    Suggest a drastic, high-energy, or 'unhinged' action to return to your true self.