Benchmark
How Different Countries Laugh Over Text
The Makeshift Project@themakeshiftproject

Two hosts discuss the diverse ways people from different countries express laughter through text messages. They highlight unique variations ranging from the American 'haha' to the Brazilian 'kkkk'.

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How Different Countries Laugh Over Text

Two hosts discuss the diverse ways people from different countries express laughter through text messages. They highlight unique variations ranging from the American 'haha' to the Brazilian 'kkkk'.

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Analysis

Talking Head
The hook — as said out loud
How do these countries laugh over text?
The script — as said out loud
How do these countries laugh over text? Cha, cha, ja, ja, ja. Let's start with the usa. Ha, ha, ha, ha ha. It's H A, H A. Ha, ha, ha, ha, ha, ha. Now let's go to Spain. Ja, ja, ja, ja, ja, ja, ja. It's J, A, J, A, J, A, J, A and so on. I knew that because I had some friends that used to text like that. I'm a big fan of that one. What about Norway? No, no, no, no, no, no, no. This one's really funny. I like this one. Is it lol O? Lolol? No, no, no. Yeah, well, yeah, it's H O, but it has this dash in between. I don't know how it's pronounced, but to me it's ho, ho, ho, ho, ho, ho. Like Santa. Cl. How long is it? They're all two letters repeating Vietnam. Va, va, va. I knew you were going to say. It's not just the first letters of the. Starts with an hi. Yeah, it's H I. I don't know if it's hi, hi, hi, or what about Russia? It's just a deeper American accent. BOWSER LAUGHING this one's very Russian. How do they type it over text? How would you type that? Axa, oxa, oxa, Oxaksa. That's great. Ax, A X, A X and so on. What about Brazil? I thought they would also. Oh, no, they're Portuguese. Is it ro, ro? Row, row? It's not that. No. Rah, rah, rah, rah, rah. No, not that. Ba, ba, ba, ba. No, that's a sheep sack. It's one letter repeating. Is it F? You want me to tell you it's K? I'm not even joking. I looked it up. It's just repeating the letter K.
How it's built8 beats
  1. 01
    The Category Hook

    Introduce the specific cultural or technical variation you are exploring.

  2. 02
    The Baseline Example

    Start with the most standard or well-known example to set the stage.

  3. 03
    The Familiar Variation

    Show a variation that is slightly different but still makes sense to most people.

  4. 04
    The Comparison Comparison

    Introduce an example that sounds like something else entirely.

  5. 05
    The Pattern Observation

    Briefly point out a technical rule or pattern you've noticed across the examples.

  6. 06
    The Vibe-Based Guess

    Present an example where the reality contradicts the 'vibe' of the group.

  7. 07
    The Rapid-Fire Wrong Guesses

    Build tension by making several incorrect guesses for the final, most interesting example.

  8. 08
    The Shocking Payoff

    Reveal the simplest but most surprising answer at the very end.