Benchmark
The Secret Way to Spot an Undercover Cop
Briefing Attorney@briefingattorney

A lawyer shares a humorous and cynical 'secret' for spotting undercover police officers by looking at their dental hygiene. He argues that their high-quality government dental plans often result in noticeably sparkly white teeth, making them stand out in most environments.

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The Secret Way to Spot an Undercover Cop

A lawyer shares a humorous and cynical 'secret' for spotting undercover police officers by looking at their dental hygiene. He argues that their high-quality government dental plans often result in noticeably sparkly white teeth, making them stand out in most environments.

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Analysis

Talking Head
The hook — as said out loud
You can always spot an undercover police officer and it is exceptionally easy.
The script — as said out loud
You can always spot an undercover police officer and it is exceptionally easy. And I'll tell you, I struggled very badly with whether or not to do this post because I don't believe in outing law enforcement. There's public safety reasons for that. And not only that, my job is a lawyer. I get people out of trouble when they go to court. I don't help people commit crime. I've decided for the sake of civil liberties and the Constitution and all that good shit to give the secret. And the secret is very simple. A undercover officer cannot hide their dental plan. Look at the teeth. They've all got really sparkly white teeth, the vast majority of them, because they've got the good government plan. Now, having said that, there are some exceptions. If you've ever dealt anybody with anybody from Mesquite Police Department, for instance, you will find that they may have very poor dental care. Some of your more rural areas, there are police officers who smoke like chimneys. And so you know, the teeth are not always 100% of a giveaway. But more often than not, look at the choppers. You can't hide the government dental plan.
How it's built9 beats
  1. 01
    The Bold Claim

    State that you can identify a specific type of person or thing easily.

  2. 02
    The Moral Conflict

    Express hesitation about sharing this information to build value.

  3. 03
    The Professional Disclaimer

    State your credentials and why you don't usually share this kind of thing.

  4. 04
    The Decision to Share

    Pivot to a higher purpose that justifies sharing the secret.

  5. 05
    The Reveal

    Deliver the secret, focusing on a specific physical attribute.

  6. 06
    The Logic

    Explain the reasoning behind why this attribute is a giveaway.

  7. 07
    The Nuance/Exceptions

    Add a realistic exception to show you aren't just making it up.

  8. 08
    Second Exception

    Provide a secondary reason why the rule might fail to appear grounded.

  9. 09
    The Final Summary

    Restate the core rule one last time.