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How Zendaya Inspired Tom Holland's New Shandy
BERO@berobrewing

Tom Holland shares the personal story behind the new shandy flavors from his brand, Bero Brewing. He explains how his mother suggested the idea to create a drink that his partner, Zendaya, could enjoy because she does not drink alcohol.

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How Zendaya Inspired Tom Holland's New Shandy

Tom Holland shares the personal story behind the new shandy flavors from his brand, Bero Brewing. He explains how his mother suggested the idea to create a drink that his partner, Zendaya, could enjoy because she does not drink alcohol.

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Analysis

Talking Head
The hook — as said out loud
The truth behind the shandies, which we're bringing out this summer, is that Z has never drank.
The script — as said out loud
The truth behind the shandies, which we're bringing out this summer, is that Z has never drank. She's never been a drinker. She's incredible. She's the best. She's the best. She's the best. She's never drank. So my mom actually came up with the idea, and she said, you know what, if you did a shandy, which is. It's essentially half a beer and then half a lemonade. Ooh. And we have a grapefruit flavor. There's lemon lime. There's BlackBerry yuzu. There's elderflower. And it was a ploy to create something at the company. Company that she could enjoy. Yeah.
How it's built7 beats
  1. 01
    The Contrarian Hook

    Announce a new project and reveal a surprising fact about the person behind it that seems to contradict the product.

  2. 02
    Reinforce the Surprise

    Double down on the surprising fact to make sure the audience understands the contradiction.

  3. 03
    The Hype Break

    Briefly praise the person involved to build rapport and likability.

  4. 04
    The Origin Source

    Introduce the person who actually came up with the idea.

  5. 05
    The Simple Definition

    Briefly explain what the product is for those who might not know.

  6. 06
    The Variety List

    Rapidly list the different versions or flavors available.

  7. 07
    The Heartfelt Reveal

    Explain the real, personal 'why' behind the project—the 'ploy' or secret reason it was made.