Benchmark
Why Your Simple Outfits Don't Look Cool (And How To Fix It)
kim brannigan@styledbykimkj

This video explains why simple outfits often fail to look chic and provides three actionable tips to achieve an effortless aesthetic. The creator highlights the importance of choosing footwear that shows skin, opting for relaxed fits over tight clothing, and adding structured accessories for contrast.

Instagramvideo

Why Your Simple Outfits Don't Look Cool (And How To Fix It)

This video explains why simple outfits often fail to look chic and provides three actionable tips to achieve an effortless aesthetic. The creator highlights the importance of choosing footwear that shows skin, opting for relaxed fits over tight clothing, and adding structured accessories for contrast.

Views
699.5K
Likes
8.8K
Comments
351
Topics

Analysis

Green Screen
The hook — as said out loud
Why your simple outfit doesn't feel this cool when you put it on first, you might be buying the wrong basics.
The script — as said out loud
Why your simple outfit doesn't feel this cool when you put it on first, you might be buying the wrong basics. So let's take an example. With these shoes, you might think, let me just grab a black flat shoe, and you go for something like this that has a really thick strap that covers most of the top of your foot. With a shoe like this, your outfit does not breathe the way hers does. Instead, when you show some skin at the top of the foot with a sandal like this that is barely there, you're going to get more of that effortless, easy vibe. Second is that your outfit has no ease to it. This outfit has the same fundamentals. White T shirt, jeans, black accessories. But it lacks that effortlessness that we want because nothing in it feels relaxed or warm. With her outfit, the jeans look like she just threw them on walking out the door. She didn't have to shimmy in them. And the T shirt is perfectly boxy. If you want to achieve this vibe, you're probably going to have to let go of the idea that tight means flattering. That's not always the case. The third piece is that you're not contrasting that ease once you achieve it with something edgy and modern. She has this really relaxed outfit, but then a very structured bag and some super sleek sunnies that really complete the outfit.
How it's built7 beats
  1. 01
    The Frustrating Hook

    Identify a specific problem where the viewer's result doesn't match their expectation.

  2. 02
    The Specific Comparison

    Show an example of a common but slightly incorrect choice people make.

  3. 03
    The Micro-Adjustment

    Explain the technical reason the common choice fails and offer the specific fix.

  4. 04
    The Conceptual Mistake

    Identify a broader thematic issue with the viewer's current approach.

  5. 05
    The Visual Proof

    Describe what the ideal version looks like to create a mental benchmark.

  6. 06
    Challenging a Core Belief

    Debunk a common myth that prevents the viewer from succeeding.

  7. 07
    The Final Contrast

    Provide a final 'finishing touch' rule that involves adding a contrasting element.