Benchmark
Grocery Shopping in Switzerland: Is it really $90?
Morgan McGuire@_morganmcguire_

A traveler takes viewers through a picturesque grocery store in Switzerland while prepping for a hike. She highlights unique local products like fresh bread and Swiss cheese before checking out and comparing the cost to her home in the US.

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Grocery Shopping in Switzerland: Is it really $90?

A traveler takes viewers through a picturesque grocery store in Switzerland while prepping for a hike. She highlights unique local products like fresh bread and Swiss cheese before checking out and comparing the cost to her home in the US.

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Analysis

POV
The hook — as said out loud
Come grocery shopping with me in Switzerland. Look how gorgeous it is here.
The script — as said out loud
Come grocery shopping with me in Switzerland. Look how gorgeous it is here. The tiny baby car is so funny. My boyfriend and I are doing a bunch of hikes here. Still getting stuff to make a charcuterie board for our hike. Look at how beautiful this grocery store is. All of the fruit is so perfect. Definitely gonna get these strawberries into the tiny basket. I think these are peaches. I'm not actually sure, but they just look so funny and I want to try them. When we were in France, there were cherry trees everywhere and I ate so many and I want more. Can actually eat this box in one day. Box is the size of my basket. Gonna get a thing of hummus. Like this is good for a charcuterie board. This tiny cart is my favorite thing ever. Grab a couple carrots. This is perfect. Look at how fresh all of the bread looks. See, I'm pretty sure I have a gluten intolerance, but the bread here doesn't seem to hurt my stomach as much. Grab a little loaf. It smells so fresh. Switzerland has the best cheese ever. I can't exactly read any of this and know what it is, but I'm gonna grab a couple and hope for the best. Grabbing a bunch of cheese to try. Also can't read the yogurts, but we're gonna grab some. My boyfriend eats meat, but I don't, so we're just not gonna grab any of that. Grab a mixed bag of nuts jam to try with our bread. No idea how much all this will cost, but in the US I feel like it would be $90. So let's see how much it is actually gonna do self checkout. Okay. Actually, it's about US$90, so I was very accurate with my prediction. Okay, we're stocked up now. We're gonna go hike. I'll see you guys later. Bye, guys. Love you.
How it's built12 beats
  1. 01
    The Location Hook

    Invite the viewer into a specific activity in a specific location and point out something unique/funny.

  2. 02
    The Objective

    Explain the immediate goal or context for why you are doing this activity.

  3. 03
    Aesthetic Appreciation

    Highlight the visual quality of the environment/ingredients/tools.

  4. 04
    The Unfamiliar Item

    Showcase something you aren't 100% sure about but want to try anyway.

  5. 05
    Personal Connection

    Share a brief memory or a personal preference/health fact related to the activity.

  6. 06
    Utility Selection

    Select standard items needed for the goal, noting something you like about the process.

  7. 07
    Sensory Observation

    Describe a sensory detail (smell/feel) and a personal belief or habit.

  8. 08
    The Cultural/Language Barrier

    Highlight the difficulty of doing the task in a foreign language or setting.

  9. 09
    Specific Constraint

    Mention a personal rule or dietary restriction that dictates your choices.

  10. 10
    The Price Prediction

    Create an open loop by guessing the cost/outcome compared to your home experience.

  11. 11
    The Reveal Payoff

    Show the result and confirm if your prediction was right.

  12. 12
    Closing Action

    Summarize that the task is done and tease the next activity.