Benchmark
The Reality of Taking Pinterest-Worthy Photos
Leah | Content Producer@leah.swaney

Two friends are shown meticulously arranging their drinks and lighting at a cafe to capture the perfect aesthetic photo. The video highlights the effort and coordination behind creating 'Pinterest-worthy' social media content.

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The Reality of Taking Pinterest-Worthy Photos

Two friends are shown meticulously arranging their drinks and lighting at a cafe to capture the perfect aesthetic photo. The video highlights the effort and coordination behind creating 'Pinterest-worthy' social media content.

Views
2.8M
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203.3K
Comments
355
Topics

Analysis

POV
The hook — as said out loud
How this ones are going to stay. If you don't want this in it, we should push it everything back.
The script — as said out loud
How this ones are going to stay. If you don't want this in it, we should push it everything back. Even that is adorable.
How it's built3 beats
  1. 01
    The Placement Decision

    State how an element is currently positioned or intended to remain.

  2. 02
    The Conditional Adjustment

    Offer an alternative choice and the consequence of making that change.

  3. 03
    The Emotional Detail

    Acknowledge a small part of the subject with a positive, visceral reaction.