Benchmark
Waking Up with Me (Except I Wish I Didn't)
Pauline@paulinejchoi

A candid morning vlog capturing the messy reality of waking up, from tongue scraping to making home espresso. The creator shares humorous commentary on her hygiene habits and the struggle of mastering an expensive coffee machine.

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Waking Up with Me (Except I Wish I Didn't)

A candid morning vlog capturing the messy reality of waking up, from tongue scraping to making home espresso. The creator shares humorous commentary on her hygiene habits and the struggle of mastering an expensive coffee machine.

Views
992.7K
Likes
78.7K
Comments
69
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Analysis

Text Overlay
The hook — as said out loud
Honestly, I've seen worse. Good morning. Are you just as gross as me?
The script — as said out loud
Honestly, I've seen worse. Good morning. Are you just as gross as me? Delicious. I'm going to try transition. Ready? Three, two, one. That's what a good tongue brushing looks like. It's a lot smoother. I know what I'm missing. Should we try? I saw a bun at Coachella and I. I blacked out. Cute. I forgive you. I won't be leaving the house today. Don't act surprised. Don's a bit loud, isn't he? I kind of want to bob more like a fob since it's gonna be like around here. What do you think? Let me know. All right, let's go. My hydro. Let's go. This is how you know my best friend bought it. Strawberry shortcake, chocolate buttercream, raspberry jam. We having toast? This machine is a $600 learning curve. I was drinking battery acid for a month. £30. This is my man's recipe. A little bit of sugar on top, cuz I like it. Really sweet. Peep the pressure. What's going on? What am I supposed to do? Oh, my God. I'm tired. Breakfast, Cuz it's molding, huh?
How it's built9 beats
  1. 01
    The Self-Deprecating Hook

    Open with a vulnerable or 'gross' admission to immediately build trust through relatability.

  2. 02
    The Interactive Transition

    Acknowledge a visual change or 'reveal' with a countdown to keep the viewer's eyes on the screen.

  3. 03
    The Non-Sequitur Anecdote

    Insert a brief, unrelated story or thought to keep the pacing unpredictable and build personality.

  4. 04
    The Lifestyle Vibe-Check

    State your plans (or lack thereof) for the day and comment on the immediate environment.

  5. 05
    The Audience Call-to-Action

    Ask for a specific opinion on a personal choice (style, decor, or purchase).

  6. 06
    The Location Shift

    A sudden change in scenery or focus, highlighting an object given by someone else.

  7. 07
    The Failed Investment

    Showcase an expensive or complex item and admit you are struggling to use it.

  8. 08
    The Process Reveal

    Show a specific step in a routine or recipe, calling out a specific visual detail.

  9. 09
    The Unfiltered Conclusion

    End on a note of genuine confusion, tiredness, or a final random detail.