Ox Alpha is INSANE

Open with a recent release or event, then immediately state that repeated use made the creator increasingly impressed.

Add mystery by explaining that the subject appeared under an unknown identity and was announced by recognizable organizations.

Reveal that the identity mystery is not the main issue; introduce a second detail that is even more surprising.

Make the large claim tangible by comparing it with the creator's own usage and a major industry benchmark.

Offer two competing explanations, each of which creates a new question and sets up the investigation.