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The Secret to Tender Ribs (Stop Making This Mistake)

The Secret to Tender Ribs (Stop Making This Mistake)

Cowboy Kent Rollins@CowboyKentRollins
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The Secret to Tender Ribs (Stop Making This Mistake)

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TitleThe Secret to Tender Ribs (Stop Making This Mistake)Cowboy Kent Rollins
Most folks spend all day cooking some Most folks spend all day cooking some Most folks spend all day cooking some ribs and they're still not tender. And ribs and they're still not tender. And ribs and they're still not tender. And I'm showing you the step that everyone I'm showing you the step that everyone I'm showing you the step that everyone skips and it changes everything. I've got some disturbing news for some I've got some disturbing news for some I've got some disturbing news for some of y'all because some of y'all have not of y'all because some of y'all have not of y'all because some of y'all have not will not believe this. You won't. Quit will not believe this. You won't. Quit will not believe this. You won't. Quit smoking them ribs. I know all the time smoking them ribs. I know all the time smoking them ribs. I know all the time smoking them ribs. you think, "Hey, I smoke them every time you think, "Hey, I smoke them every time you think, "Hey, I smoke them every time I go out there. Get the best flavor. I I go out there. Get the best flavor. I I go out there. Get the best flavor. I cook them 6 hours. They fall apart. cook them 6 hours. They fall apart. cook them 6 hours. They fall apart. They're the best thing ever." I'm They're the best thing ever." I'm They're the best thing ever." I'm telling you this is the best method to telling you this is the best method to telling you this is the best method to cook ribs to have the greatest flavor, cook ribs to have the greatest flavor, cook ribs to have the greatest flavor, get a little smoke taste, but tender. get a little smoke taste, but tender. get a little smoke taste, but tender. Fall off the bone if you want to cook Fall off the bone if you want to cook Fall off the bone if you want to cook them that long or bite so easy and just them that long or bite so easy and just them that long or bite so easy and just fall off that bone as well. Don't smoke fall off the bone if you want to cook Fall off the bone if you want to cook Fall off the bone if you want to cook them that long or bite so easy and just them that long or bite so easy and just them that long or bite so easy and just fall off that bone as well. Don't smoke fall off that bone as well. Don't smoke fall off that bone as well. them ribs no more. I'm going to walk you them ribs no more. I'm going to walk you them ribs no more. I'm going to walk you through the process. It's going to show through the process. It's going to show through the process. It's going to show you how we steam these ribs and then you how we steam these ribs and then you how we steam these ribs and then finish them over hot fire. Don't take finish them over hot fire. Don't take finish them over hot fire. long, probably 3 and 1/2 to 4 hours and long, probably 3 and 1/2 to 4 hours and long, probably 3 and 1/2 to 4 hours and you got ribs that you can eat. You ain't you got ribs that you can eat. You ain't you got ribs that you can eat. You ain't having to sit around out there having to sit around out there having to sit around out there coughing on the smoke and get all that coughing on the smoke and get all that coughing on the smoke and get all that done. done. done. >> [music] >> [music] >> [music] >> Stick with me. You're going to want to >> Stick with me.
  1. 01
    The Pain Point

    Open with a familiar failure and repeat or emphasize the problem so the viewer immediately recognizes it.

    Original
    Most folks spend all day cooking some Most folks spend all day cooking some Most folks spend all day cooking some ribs and they're still not tender. And ribs and they're still not tender. And ribs and they're still not tender.
  2. 02
    The Hidden Step

    Promise that the creator knows the overlooked action that changes the result.

    Original
    And I'm showing you the step that everyone I'm showing you the step that everyone I'm showing you the step that everyone skips and it changes everything.
  3. 03
    The Contrarian Warning

    Create shock by warning viewers that a widely accepted method may be holding them back.

    Original
    I've got some disturbing news for some I've got some disturbing news for some I've got some disturbing news for some of y'all because some of y'all have not of y'all because some of y'all have not of y'all because some of y'all have not will not believe this. You won't. Quit will not believe this. You won't. Quit will not believe this. You won't. Quit smoking them ribs.
  4. 04
    The Objection

    Voice the viewer's likely defense of the old method, including the result they believe it provides.

    Original
    I know all the time smoking them ribs. I know all the time smoking them ribs. I know all the time smoking them ribs. you think, "Hey, I smoke them every time you think, "Hey, I smoke them every time you think, "Hey, I smoke them every time I go out there. Get the best flavor. I I go out there. Get the best flavor. I I go out there. Get the best flavor. I cook them 6 hours. They fall apart. cook them 6 hours. They fall apart. cook them 6 hours. They fall apart. They're the best thing ever." I'm They're the best thing ever." I'm They're the best thing ever." I'm
  5. 05
    The Better Promise

    Replace the old method with a clear promise: preserve the desired benefit while improving the main failure.

    Original
    telling you this is the best method to telling you this is the best method to telling you this is the best method to cook ribs to have the greatest flavor, cook ribs to have the greatest flavor, cook ribs to have the greatest flavor, get a little smoke taste, but tender. get a little smoke taste, but tender. get a little smoke taste, but tender.
  6. 06
    The Result Range

    Show that the method can deliver different versions of the desired result, making it useful to more viewers.

    Original
    Fall off the bone if you want to cook Fall off the bone if you want to cook Fall off the bone if you want to cook them that long or bite so easy and just them that long or bite so easy and just them that long or bite so easy and just fall off that bone as well.
  7. 07
    The Process Preview

    Name the alternative process without fully teaching it yet, then promise a guided walkthrough.

    Original
    Don't smoke fall off the bone if you want to cook Fall off the bone if you want to cook Fall off the bone if you want to cook them that long or bite so easy and just them that long or bite so easy and just them that long or bite so easy and just fall off that bone as well. Don't smoke fall off that bone as well. Don't smoke fall off that bone as well. them ribs no more. I'm going to walk you them ribs no more. I'm going to walk you them ribs no more. I'm going to walk you through the process. It's going to show through the process. It's going to show through the process. It's going to show you how we steam these ribs and then you how we steam these ribs and then you how we steam these ribs and then finish them over hot fire. Don't take finish them over hot fire. Don't take finish them over hot fire.
  8. 08
    The Time Payoff

    Give a concrete time estimate and describe the practical benefit, then end with a direct keep-watching command.

    Original
    long, probably 3 and 1/2 to 4 hours and long, probably 3 and 1/2 to 4 hours and long, probably 3 and 1/2 to 4 hours and you got ribs that you can eat. You ain't you got ribs that you can eat. You ain't you got ribs that you can eat. You ain't having to sit around out there having to sit around out there having to sit around out there coughing on the smoke and get all that coughing on the smoke and get all that coughing on the smoke and get all that done. done. done. >> [music] >> [music] >> [music] >> Stick with me. You're going to want to >> Stick with me.

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