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Should You Buy a TCL Instead of a Flagship OLED? | X11L SQD-MiniLED Review

Should You Buy a TCL Instead of a Flagship OLED? | X11L SQD-MiniLED Review

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Should You Buy a TCL Instead of a Flagship OLED? | X11L SQD-MiniLED Review

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TitleShould You Buy a TCL Instead of a Flagship OLED? | X11L SQD-MiniLED ReviewHDTVTest
For years, TCL has earned its reputation For years, TCL has earned its reputation For years, TCL has earned its reputation by building TVs that offered excellent by building TVs that offered excellent by building TVs that offered excellent performance for the money. For example, For example, For example, last year we tested a 98 in TCL C7K last year we tested a 98 in TCL C7K last year we tested a 98 in TCL C7K miniLEDD TV priced at only $2,000. miniLEDD TV priced at only $2,000. miniLEDD TV priced at only $2,000. If you wanted a very large screen with If you wanted a very large screen with If you wanted a very large screen with impressive picture quality without impressive picture quality without impressive picture quality without paying flagship prices, TCL was often paying flagship prices, TCL was often paying flagship prices, TCL was often one of the easiest recommendations to one of the easiest recommendations to one of the easiest recommendations to make. But the TV we are reviewing today But the TV we are reviewing today But the TV we are reviewing today represents a very different proposition. represents a very different proposition. represents a very different proposition. The 75 in TCL X11L SQD Miniledd TV cost The 75 in TCL X11L SQD Miniledd TV cost The 75 in TCL X11L SQD Miniledd TV cost around the same as flagship OLED and RGB around the same as flagship OLED and RGB around the same as flagship OLED and RGB mini LED or microRGB TVs from rival mini LED or microRGB TVs from rival mini LED or microRGB TVs from rival manufacturers. In other words, TCL is no In other words, TCL is no In other words, TCL is no longer asking to be judged as a value longer asking to be judged as a value longer asking to be judged as a value brand. It's asking to compete at the brand. It's asking to compete at the brand. It's asking to compete at the very top end of the market. So that very top end of the market. So that very top end of the market. So that raises an interesting question. Can TCL raises an interesting question. Can TCL raises an interesting question. Can TCL really justify flagship OLED prices? really justify flagship OLED prices? really justify flagship OLED prices? Rather than simply listing Rather than simply listing Rather than simply listing specifications, let's answer that specifications, let's answer that specifications, let's answer that question by examining where the extra question by examining where the extra question by examining where the extra money has actually gone.
  1. 01
    Establish the Value Reputation

    Open with the brand's long-running reputation for delivering strong performance at an accessible price.

    Original
    For years, TCL has earned its reputation For years, TCL has earned its reputation For years, TCL has earned its reputation by building TVs that offered excellent by building TVs that offered excellent by building TVs that offered excellent performance for the money.
  2. 02
    Prove the Old Position

    Give a concrete example that shows why the brand was previously an easy recommendation for value-conscious buyers.

    Original
    For example, For example, For example, last year we tested a 98 in TCL C7K last year we tested a 98 in TCL C7K last year we tested a 98 in TCL C7K miniLEDD TV priced at only $2,000. miniLEDD TV priced at only $2,000. miniLEDD TV priced at only $2,000. If you wanted a very large screen with If you wanted a very large screen with If you wanted a very large screen with impressive picture quality without impressive picture quality without impressive picture quality without paying flagship prices, TCL was often paying flagship prices, TCL was often paying flagship prices, TCL was often one of the easiest recommendations to one of the easiest recommendations to one of the easiest recommendations to make.
  3. 03
    Introduce the New Proposition

    Contrast the brand's value history with the product being reviewed, which occupies a much more expensive category.

    Original
    But the TV we are reviewing today But the TV we are reviewing today But the TV we are reviewing today represents a very different proposition. represents a very different proposition. represents a very different proposition. The 75 in TCL X11L SQD Miniledd TV cost The 75 in TCL X11L SQD Miniledd TV cost The 75 in TCL X11L SQD Miniledd TV cost around the same as flagship OLED and RGB around the same as flagship OLED and RGB around the same as flagship OLED and RGB mini LED or microRGB TVs from rival mini LED or microRGB TVs from rival mini LED or microRGB TVs from rival manufacturers.
  4. 04
    Frame the Central Question

    Explain that the brand is no longer being judged as a value option, then ask whether its premium positioning is justified.

    Original
    In other words, TCL is no In other words, TCL is no In other words, TCL is no longer asking to be judged as a value longer asking to be judged as a value longer asking to be judged as a value brand. It's asking to compete at the brand. It's asking to compete at the brand. It's asking to compete at the very top end of the market. So that very top end of the market. So that very top end of the market. So that raises an interesting question. Can TCL raises an interesting question. Can TCL raises an interesting question. Can TCL really justify flagship OLED prices? really justify flagship OLED prices? really justify flagship OLED prices?
  5. 05
    Promise a Practical Evaluation

    Reject a shallow feature list and promise to trace the real improvements that explain the price.

    Original
    Rather than simply listing Rather than simply listing Rather than simply listing specifications, let's answer that specifications, let's answer that specifications, let's answer that question by examining where the extra question by examining where the extra question by examining where the extra money has actually gone.

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