
Should You Buy a TCL Instead of a Flagship OLED? | X11L SQD-MiniLED Review
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Should You Buy a TCL Instead of a Flagship OLED? | X11L SQD-MiniLED Review
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TitleShould You Buy a TCL Instead of a Flagship OLED? | X11L SQD-MiniLED ReviewHDTVTest
For years, TCL has earned its reputation For years, TCL has earned its reputation For years, TCL has earned its reputation by building TVs that offered excellent by building TVs that offered excellent by building TVs that offered excellent performance for the money. For example, For example, For example, last year we tested a 98 in TCL C7K last year we tested a 98 in TCL C7K last year we tested a 98 in TCL C7K miniLEDD TV priced at only $2,000. miniLEDD TV priced at only $2,000. miniLEDD TV priced at only $2,000. If you wanted a very large screen with If you wanted a very large screen with If you wanted a very large screen with impressive picture quality without impressive picture quality without impressive picture quality without paying flagship prices, TCL was often paying flagship prices, TCL was often paying flagship prices, TCL was often one of the easiest recommendations to one of the easiest recommendations to one of the easiest recommendations to make. But the TV we are reviewing today But the TV we are reviewing today But the TV we are reviewing today represents a very different proposition. represents a very different proposition. represents a very different proposition. The 75 in TCL X11L SQD Miniledd TV cost The 75 in TCL X11L SQD Miniledd TV cost The 75 in TCL X11L SQD Miniledd TV cost around the same as flagship OLED and RGB around the same as flagship OLED and RGB around the same as flagship OLED and RGB mini LED or microRGB TVs from rival mini LED or microRGB TVs from rival mini LED or microRGB TVs from rival manufacturers. In other words, TCL is no In other words, TCL is no In other words, TCL is no longer asking to be judged as a value longer asking to be judged as a value longer asking to be judged as a value brand. It's asking to compete at the brand. It's asking to compete at the brand. It's asking to compete at the very top end of the market. So that very top end of the market. So that very top end of the market. So that raises an interesting question. Can TCL raises an interesting question. Can TCL raises an interesting question. Can TCL really justify flagship OLED prices? really justify flagship OLED prices? really justify flagship OLED prices? Rather than simply listing Rather than simply listing Rather than simply listing specifications, let's answer that specifications, let's answer that specifications, let's answer that question by examining where the extra question by examining where the extra question by examining where the extra money has actually gone.
- 01Establish the Value Reputation
Open with the brand's long-running reputation for delivering strong performance at an accessible price.
OriginalFor years, TCL has earned its reputation For years, TCL has earned its reputation For years, TCL has earned its reputation by building TVs that offered excellent by building TVs that offered excellent by building TVs that offered excellent performance for the money.
- 02Prove the Old Position
Give a concrete example that shows why the brand was previously an easy recommendation for value-conscious buyers.
OriginalFor example, For example, For example, last year we tested a 98 in TCL C7K last year we tested a 98 in TCL C7K last year we tested a 98 in TCL C7K miniLEDD TV priced at only $2,000. miniLEDD TV priced at only $2,000. miniLEDD TV priced at only $2,000. If you wanted a very large screen with If you wanted a very large screen with If you wanted a very large screen with impressive picture quality without impressive picture quality without impressive picture quality without paying flagship prices, TCL was often paying flagship prices, TCL was often paying flagship prices, TCL was often one of the easiest recommendations to one of the easiest recommendations to one of the easiest recommendations to make.
- 03Introduce the New Proposition
Contrast the brand's value history with the product being reviewed, which occupies a much more expensive category.
OriginalBut the TV we are reviewing today But the TV we are reviewing today But the TV we are reviewing today represents a very different proposition. represents a very different proposition. represents a very different proposition. The 75 in TCL X11L SQD Miniledd TV cost The 75 in TCL X11L SQD Miniledd TV cost The 75 in TCL X11L SQD Miniledd TV cost around the same as flagship OLED and RGB around the same as flagship OLED and RGB around the same as flagship OLED and RGB mini LED or microRGB TVs from rival mini LED or microRGB TVs from rival mini LED or microRGB TVs from rival manufacturers.
- 04Frame the Central Question
Explain that the brand is no longer being judged as a value option, then ask whether its premium positioning is justified.
OriginalIn other words, TCL is no In other words, TCL is no In other words, TCL is no longer asking to be judged as a value longer asking to be judged as a value longer asking to be judged as a value brand. It's asking to compete at the brand. It's asking to compete at the brand. It's asking to compete at the very top end of the market. So that very top end of the market. So that very top end of the market. So that raises an interesting question. Can TCL raises an interesting question. Can TCL raises an interesting question. Can TCL really justify flagship OLED prices? really justify flagship OLED prices? really justify flagship OLED prices?
- 05Promise a Practical Evaluation
Reject a shallow feature list and promise to trace the real improvements that explain the price.
OriginalRather than simply listing Rather than simply listing Rather than simply listing specifications, let's answer that specifications, let's answer that specifications, let's answer that question by examining where the extra question by examining where the extra question by examining where the extra money has actually gone.
