
170 MPH in a Brick? Jay Leno Drives the 2027 Ram Rumble Bee! | Jay Leno's Garage
Jay Leno's Garage@jaylenosgarage170 MPH in a Brick? Jay Leno Drives the 2027 Ram Rumble Bee! | Jay Leno's Garage
- Views
- 1.2M
- Likes
- 29.7K
- Comments
- 3.9K
- Topics
Analysis

Let's see what she does. Well, Well, Well, gets out of its own way pretty good, gets out of its own way pretty good, gets out of its own way pretty good, doesn't it? doesn't it? doesn't it? >> It's not bad, huh? >> It's not bad, huh? >> It's not bad, huh? >> No, it's very good. Well, you know, you can't beat the kick down in these. >> 6,000 lb pickup truck that the >> 6,000 lb pickup truck that the >> 6,000 lb pickup truck that the aerodynamics of a brick. aerodynamics of a brick. aerodynamics of a brick. >> Right. >> Right. >> Right. >> And we're going to hit 170 with it. >> And we're going to hit 170 with it. >> And we're going to hit 170 with it. >> Nothing wrong with that. >> Nothing wrong with that. >> Nothing wrong with that. Welcome to episode of Jay Leno's Garage. Welcome to episode of Jay Leno's Garage. Welcome to episode of Jay Leno's Garage. The vehicle we're featuring today, the The vehicle we're featuring today, the The vehicle we're featuring today, the RAM muscle trucks, the Rumble Bees RAM muscle trucks, the Rumble Bees RAM muscle trucks, the Rumble Bees they're called. Uh this one's got the they're called. Uh this one's got the they're called. Uh this one's got the big uh Hellcat engine. This is a '27 This is a '27 This is a '27 model. It's not released yet. It'll be model. It's not released yet. It'll be out near the end of the year. You're out near the end of the year. You're out near the end of the year. You're probably seeing it here for the first probably seeing it here for the first probably seeing it here for the first time and also some spy photos have been time and also some spy photos have been time and also some spy photos have been released, but I'm not sure anybody else released, but I'm not sure anybody else released, but I'm not sure anybody else has driven it. So, we we're going to has driven it. So, we we're going to has driven it. So, we we're going to find out a little bit about that. Let me find out a little bit about that. Let me find out a little bit about that. Let me bring in the gentleman responsible. He's bring in the gentleman responsible. He's bring in the gentleman responsible. He's one of my favorite people. He's the guy one of my favorite people. He's the guy one of my favorite people. He's the guy that turned Dodge into the whole muscle that turned Dodge into the whole muscle that turned Dodge into the whole muscle car thing. He retired and now he came car thing. He retired and now he came car thing. He retired and now he came back. Remember seeing The Godfather back. Remember seeing The Godfather where the guy says, "Every time I think where the guy says, "Every time I think where the guy says, "Every time I think I'm out, they pull me back in." Well, I'm out, they pull me back in." Well, I'm out, they pull me back in." Well, they pulled him back in. He's He's they pulled him back in. He's He's they pulled him back in.
- 01The Live Reaction
Open inside an ongoing reaction so the audience immediately hears evidence that the subject is unusual or impressive.
OriginalLet's see what she does. Well, Well, Well, gets out of its own way pretty good, gets out of its own way pretty good, gets out of its own way pretty good, doesn't it? doesn't it? doesn't it?
- 02The Casual Verdict
Use a short exchange to confirm that the first impression is positive, while keeping the tone natural and conversational.
Original>> It's not bad, huh? >> It's not bad, huh? >> It's not bad, huh? >> No, it's very good. Well, you know, you
- 03The Contrasting Spec
Pair a bold performance claim with a humorous description of the subject's apparent limitation. This creates a memorable contradiction.
Originalcan't beat the kick down in these. >> 6,000 lb pickup truck that the >> 6,000 lb pickup truck that the >> 6,000 lb pickup truck that the aerodynamics of a brick. aerodynamics of a brick. aerodynamics of a brick.
- 04The Extreme Promise
State the headline performance result in a simple, confident line, then let the response normalize the absurdity.
Original>> Right. >> Right. >> Right. >> And we're going to hit 170 with it. >> And we're going to hit 170 with it. >> And we're going to hit 170 with it. >> Nothing wrong with that. >> Nothing wrong with that. >> Nothing wrong with that.
- 05The Show and Subject
Name the show or series, identify the featured subject, and give it a distinctive category or nickname.
OriginalWelcome to episode of Jay Leno's Garage. Welcome to episode of Jay Leno's Garage. Welcome to episode of Jay Leno's Garage. The vehicle we're featuring today, the The vehicle we're featuring today, the The vehicle we're featuring today, the RAM muscle trucks, the Rumble Bees RAM muscle trucks, the Rumble Bees RAM muscle trucks, the Rumble Bees they're called. Uh this one's got the they're called. Uh this one's got the they're called. Uh this one's got the big uh Hellcat engine.
- 06The Exclusive Access Promise
Explain why this subject is timely or rare, then promise information or access that viewers may not get elsewhere.
OriginalThis is a '27 This is a '27 This is a '27 model. It's not released yet. It'll be model. It's not released yet. It'll be out near the end of the year. You're out near the end of the year. You're out near the end of the year. You're probably seeing it here for the first probably seeing it here for the first probably seeing it here for the first time and also some spy photos have been time and also some spy photos have been time and also some spy photos have been released, but I'm not sure anybody else released, but I'm not sure anybody else released, but I'm not sure anybody else has driven it. So, we we're going to has driven it. So, we we're going to has driven it. So, we we're going to find out a little bit about that.
- 07The Expert Reveal
Bring in a credible insider and explain the person's connection to the subject. This turns a product tease into expert-led access.
OriginalLet me find out a little bit about that. Let me find out a little bit about that. Let me bring in the gentleman responsible. He's bring in the gentleman responsible. He's bring in the gentleman responsible. He's one of my favorite people. He's the guy one of my favorite people. He's the guy one of my favorite people. He's the guy that turned Dodge into the whole muscle that turned Dodge into the whole muscle that turned Dodge into the whole muscle car thing. He retired and now he came car thing. He retired and now he came car thing. He retired and now he came back.
- 08The Familiar Analogy
Use a recognizable cultural reference to frame the guest's return as an unexpected comeback, ending on the reveal that the person is now available.
OriginalRemember seeing The Godfather back. Remember seeing The Godfather where the guy says, "Every time I think where the guy says, "Every time I think where the guy says, "Every time I think I'm out, they pull me back in." Well, I'm out, they pull me back in." Well, I'm out, they pull me back in." Well, they pulled him back in. He's He's they pulled him back in. He's He's they pulled him back in.
